BJ is a behavior scientist that leads the Behavior Design Lab at Stanford University.
His students have gone on to become some of the top innovators and venture capitalists in the world. For example, they invent things that rhyme with “Shminstagram”.
In 2002, he published a book, Persuasive Technology, that is the cornerstone primer for anyone creating a product to influence behavior.
In 2007, he developed the “Fogg Behavior Model” which is the deceptively simple framework for analyzing and designing behavior.
In short, for a behavior to happen, you need three ingredients: motivation, ability and a prompt, all coming together in the right moment.
Outside of his research, BJ has coached over 40,000 people on behavior design and habit formation.