Amarok’s “Halloween Hustle” for charity brought employees closer together post-lockdown

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We’ve been out of the office for so long. Everyone loved that there was something this simple that could bring people back together and create that community feel again.”

– Sierra Jenkins

When Sierra Jenkins joined Amarok as an office manager, the company’s Charity Miles program had been “on the back burner” since the pandemic started. She decided to change that.

“I have a fitness background,” says Sierra, “So I wanted to incorporate some kind of fitness into the office. But it was tough at our location and with COVID-19 restrictions.”

Charity Miles was an easy solution. Sierra and the HR team organized a month-long initiative in October, challenging employees to do 50 miles that month. They called it the Halloween Hustle.

The HR team chose to donate to the Susan G Komen Foundation since everyone on the team had a personal connection with breast cancer. Sierra, her grandmother, and a close friend’s mom are survivors. 

With the Susan G Komen Foundation as the company’s chosen charity, Amarok employees could choose which foundation they wanted to support personally. 

Sierra loved how the initiative brought teams closer together.

“We’ve been out of the office for so long,” she says. “Everyone loved that there was something this simple that could bring people back together and create that community feel again.”

“I saw people come together and go on walks every day with people that they’ve never really communicated with before,” Sierra adds, explaining that before this initiative employees often only socialized within their departments. With Charity Miles, “people from sales were walking with people from accounting who they’d never spoken to before.”

“Building those relationships brought us as a company closer together.”

It also brought out the team’s competitiveness. “We have one guy who lives in Texas and bikes everywhere. He won big time, but it made so many people try to do as much as they could to get as close as possible to him!” Sierra says

We’re so happy to hear that Charity Miles helped bring the Amarok team closer together. We’re looking forward to supporting you through your next initiative! #EveryMileMatters

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